The beautiful beast at big risk of extinction

Once upon a time, jaguars thrived deep in the dense forests across the Americas. Worshipped as gods across many cultures, these majestic creatures reigned supreme…

Their glorious golden fur masks their formidable strength and skill, yet see them stalking their prey and you’ll begin to understand the impressive power that lies underneath. These creatures are immense; a bite from a jaguar is more powerful than that of any other cat on Earth.

But the way humanity has treated them is unforgivable.

Jaguars have had their home torn apart, stripped of everything they need, to make way for commercial agriculture and infrastructure development. We have ruthlessly destroyed their vibrant rainforest habitat, leaving the land uninhabitable for many wildlife species.

And it gets worse.

This loss of habitat has left these shy and solitary creatures dangerously vulnerable to poaching. Sickeningly, jaguars are prized for their spotted pelts, sharp teeth and strong bones – and they have been slaughtered in their thousands.

They have been wiped out in Uruguay. Every jaguar in El Salvador is dead.

Unless we act now, this tale is going to have a devastating ending.

The Maya Golden Landscape in Belize is one of the jaguar’s few remaining strongholds, a conservation fortress. Here, the local community is passionate about protecting the magnificent 50,000 hectares of forest.

The jaguars need your help if we’re to keep it this way. Your donations can fund regular forest patrols, directly reducing illegal logging and poaching, as well as helping to defuse instances of human-jaguar conflict by compensating farmers for lost livestock.

Together, we still have time to stop this extinction. Let’s preserve this safe haven for jaguars. Let’s give them the fairy-tale ending they deserve.